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In relation to understanding fashionable American customers, guesswork simply gained’t lower it. With transformative adjustments affecting the way in which we store, behave, and devour media, it’s no secret that in-depth client analysis needs to be on the coronary heart of each strategic advertising and marketing, product, or enterprise resolution you make.
There are a myriad of US market analysis corporations on the market armed with buyer perception platforms, sensible analysis instruments, and AI-powered options that provide the solutions you want. However which is finest for reaching your US goal audiences? Whose information are you able to belief? With a lot selection, it may be robust to determine which market analysis firm is the correct match for your corporation wants.
That will help you make that call (‘trigger we’re good like that), we’ve put collectively a no-nonsense rundown of the very best market analysis corporations for US client insights proper now, outlining the specialist areas and key use instances you may think about them for. Seize a sizzling drink and settle in.
Oh – and if you happen to’re eager about the very best market analysis corporations within the UK, we’ve received a shortlist of these value skimming by way of too.
How to decide on the correct US market analysis firm
It sounds apparent, however each US market analysis firm is completely different. The kind of client information they acquire, and the way they ship it to you actually varies. So earlier than you decide to a analysis associate, think twice in regards to the form of help you want – and crucially, how shortly you want it. Begin by asking these six questions:
Do they learn about your viewers?
Have they got experience in your {industry}/class, with a confirmed observe document of success?
Do they conduct the correct of analysis to reply your questions, with a sound and trusted methodology?
Are they clear about how they acquire and analyze information to make sure high quality?
Have they got the capability to offer quick outcomes, with common consumer communication?
Most significantly, will they perceive your long-term objectives and add worth to your corporation?
In case you can reply “sure” to every of those questions, you’re heading in the right direction to discovering the right associate. However if you need extra steerage on learn how to drive analysis ahead, right here’s our listing of the main US market analysis corporations value contemplating, in no explicit order. Effectively, apart from us – clearly.
Prime 18 US market analysis corporations value contemplating
It could be loopy if we put collectively a comparability piece on US market analysis corporations and didn’t point out our very personal AI-enhanced, on-demand client analysis platform. So let’s begin there.
1. GWI
GWI is modernized client analysis, with an intuitive platform that immediately places high-impact US client analysis at your fingertips.
Location: New York, USA (with extra workplaces within the UK, Greece, Czech Republic, and Singapore)
Specialisms: Each enterprise has questions on its audiences; GWI has the solutions. Get a window into your target market’s world, on demand, with our easy-to-use client analysis platform. Our GWI USA information set covers an 80K+ annual pattern, representing the views, behaviors, and pursuits of 250 million US customers in all 50 States. Must transcend the US? Delve into our international flagship survey representing practically 3 billion customers in 50+ markets worldwide.
Perceive immediately’s numerous Individuals in seconds, with deep psychographic client perception spanning key subjects like social media, psychological well being, DE&I, and attitudes towards manufacturers. And if you happen to want quick solutions on one thing actually particular? Ask your US audiences any query you want with our customized analysis options.
Use instances embrace:
Advertising technique (advert concentrating on, model well being monitoring, content material advertising and marketing, and media planning)
Income progress (media advert gross sales, successful pitches and retaining key shoppers)
Product improvement (product enlargement, enhancements, and partnership and collaboration alternatives)
Aggressive benefit (market differentiation, market sizing/enlargement, and sponsorship alternatives)
If time’s of the essence, why not attempt our free interactive demo proper now?
2. MRI-Simmons
A protracted-standing supplier of US client insights, collected by way of address-based probabilistic sampling, and on-line and in-person interviews.
Location: New York, USA
Specialisms: MRI-Simmons gives a whole view of the American client – offering client analysis through a nationwide examine, print research into journal advert readership, and focus research for deeper perception into rising tech and cultural traits. Information relies on a consultant pattern of over 50K+ US customers in 48 states (excluding Alaska and Hawaii), with surveys carried out twice a 12 months.
Use instances embrace:
Viewers profiling
Market sizing
Media planning
3. Suzy
An built-in, AI-driven enterprise platform combining “quant, qual, and top quality audiences” right into a related analysis cloud.
Location: New York, USA
Specialisms: Utilizing AI to drive analysis, Suzy has three foremost product choices – Suzy Insights, Suzy Reside, and Suzy Audiences – and gives real-time buyer insights delivered with “agency-quality rigor”. Pulling information from an lively, engaged neighborhood (through surveys, interviews, and focus teams), its platform helps groups perceive US customers, discover buy journeys, validate concepts, optimize advertising and marketing belongings, and extra.
Use instances embrace:
Viewers profiling
Idea testing
Product improvement
4. GfK
AI-powered market intelligence that solves essential questions within the decision-making course of, and helps drive sustainable progress.
Location: Nuremberg, Germany (with extra international workplaces)
Specialisms: GfK “drives progress from data” by offering a holistic view of US customers’ shopping for habits and the dynamics impacting markets, manufacturers, and media traits. With explicit experience in client and shopper intelligence, Gfk’s analysis strategies embrace surveys, point-of-sale information evaluation, and wider market monitoring. It additionally gives strategic consultancy to assist companies make nice choices.
Use instances embrace:
Aggressive benefit
Market segmentation
Product improvement
5. Nielsen
A worldwide media chief specializing in TV, video, and radio viewers and information analytics.
Location: New York, USA (with extra international workplaces)
Specialisms: Nielsen is a powerhouse of market intelligence, “connecting shoppers to audiences, progress and new alternatives”. It explores nuanced client habits, preferences, and market dynamics to present media manufacturers an edge. You could be aware of Nielsen rankings – its famend viewers measurement system for TV viewership – which have been a deciding think about many reveals being renewed or canceled through the years.
And in case you didn’t know – GWI has an ongoing Fusion partnership with Nielsen that delivers superior media insights and analytics to our clients. A reasonably stable selection of market analysis associate, if you happen to ask us.
Use instances embrace:
Advert concentrating on
Aggressive benefit
Media planning
6. Bixa
A enterprise intelligence and market analysis firm that helps shoppers “drive data-backed enterprise choices that improve clients’ lives.”
Location: Virginia, USA
Specialisms: Bixa provides companies a springboard to sustainable progress by serving to them “construct significant connections” with clients. It shares focused enterprise intelligence for a deeper understanding of US audiences, market dynamics, and rising traits. In the end, it helps companies with strategic decision-making. Information derives from numerous sources together with surveys, client suggestions, and in-depth {industry} evaluation.
Use instances embrace:
Model well being monitoring
Market enlargement
Product improvement
7. Morning Seek the advice of
An actual-time “resolution intelligence” and customized analysis device, powered by client opinion polling.
Location: Washington, D.C., USA
Specialisms: Morning Seek the advice of offers well timed client opinions and market insights, alongside present financial information and political traits. Each day surveys and insights give companies the agility they should pivot methods shortly and successfully. Analyzing area of interest audiences and underserved patrons in 100+ nations (together with the US), it’s additionally helpful for figuring out new market alternatives.
Use instances embrace:
Model well being monitoring
Market sizing
Political threat evaluation
8. Ipsos
Equipping shoppers with market intelligence instruments to assist them make “smarter choices, quicker and extra persistently throughout markets”.
Location: New York, USA (with extra international workplaces)
Specialisms: Ipsos is a worldwide market analysis firm that sources client information from surveys, behavioral evaluation, and social listening. With specialist perception into the life, media habits, and buy habits of financially-successful Individuals (through its Prosperous Survey), it additionally pays explicit consideration to public opinion. This helps manufacturers tune in to altering market traits and benchmark how effectively they’re acquired by customers.
Use instances embrace:
Model well being monitoring
Digital advertising and marketing technique
Sentiment monitoring
9. Lucy
An AI-driven “data administration” device that helps enterprises preserve tempo and make quick choices by way of predictive analytics.
Location: Minnesota, USA
Specialisms: Placing AI on the coronary heart of market analysis, Lucy “exists to amaze, delight, and empower folks with data”. Producing US insights through machine studying algorithms, it quickly analyzes a mix of enormous information units, social media interactions, and client behaviors. Lucy is trusted by 18+ Fortune 1000 corporations to ship superior evaluation at pace – saving time whereas boosting organizational productiveness.
Use instances embrace:
Aggressive benefit
Digital advertising and marketing technique
Pattern forecasting
10. Comscore
Main digital viewers insights and media efficiency evaluation, that helps companies generate extra ROI from their promoting.
Location: Virginia, USA (with extra international workplaces)
Specialisms: Sharing real-time US client insights on media consumption, Comscore offers efficient digital advertising and marketing and promoting options throughout a number of veins (together with TV and promoting). Utilizing its sturdy, dependable suite of instruments, shoppers can discover demographics to grasp American audiences, then optimize advert concentrating on and wider advertising and marketing methods for higher engagement and return on funding.
Use instances embrace:
Advert concentrating on
Digital advertising and marketing technique
Media planning
11. Kantar Market
A market analysis firm providing related, sturdy information about international and native audiences in an more and more related world.
Places: New York, USA (with extra international workplaces)
Specialisms: Kantar serves industry-leading client insights throughout TV, radio, print, and digital – all unpacked in its Goal Group Index (TGI) survey. Primarily based on a consultant 700K+ pattern throughout 50 markets, information is collected on-line and thru offline client panels. Analyzing attitudes, behaviors, media consumption, and model/product use, Kantar guarantees “decision-quality insights in as little as a number of hours.”
Use instances embrace:
Advert concentrating on
Market segmentation
Media planning
12. 1+1 Analysis
A full-service fieldwork firm supplying tailor-made market analysis options to corporations throughout the globe.
Specialisms: 1+1 Analysis offers bespoke market analysis providers for its shoppers, equivalent to client opinion mining and sentiment evaluation. Relying on an organization’s wants, US client information may be collected by way of focus teams, on-line surveys, {industry} evaluation, and CATI (computer-assisted cellphone interviews) amongst different methodologies – excellent for these with distinctive {industry} necessities who want a bit extra flexibility.
Use instances embrace:
Model technique
Customized analysis
Market segmentation
13. Gartner
Skilled market analysis firm that delivers sensible options for quick, knowledgeable decision-making and measurable influence.
Location: Connecticut, USA (with extra international workplaces)
Specialisms: Gartner is a worldwide title in market analysis for good motive. Its on-demand diagnostics, insights, frameworks, rankings, and benchmarking instruments assist companies work smarter, not more durable to get forward of contemporary Individuals within the digital world. Invaluable insights are sourced from a mixture of market evaluation, surveys, and professional consultations, and description the influence of recent expertise on US companies and customers alike.
Use instances:
Aggressive benefit
Buyer expertise
Digital advertising and marketing technique
14. Toluna
An actual-time client intelligence platform that helps shoppers determine what issues to their on-line audiences, quick.
Location: Connecticut, USA (with extra international workplaces)
Specialisms: Subscription-based Toluna Begin gives automated options that put market analysis into its shoppers’ fingers. Collating US survey information from a worldwide neighborhood of engaged customers, its platform customers get a dynamic view of digital preferences and behaviors to assist them validate their methods and implement suggestions in a real-world surroundings.
Use instances embrace:
Idea testing
Advertising technique
Product improvement
15. Statista
A worldwide information and enterprise intelligence platform aggregating statistics, market analysis studies, and key insights on over 80,000 subjects.
Location: New York, USA (with extra international workplaces)
Specialisms: Statista is a family title for well timed US market and client insights, designed to “empower folks with information” on key subjects such because the financial system, navy, and inhabitants. Options embrace evaluation of habits and media utilization (through Shopper Insights) and development forecasting (through Market Insights). Information protection additionally extends globally, with a consultant 1.7M+ pattern throughout 56 nations.
Use instances embrace:
Content material advertising and marketing
Market sizing
Successful pitches and retaining shoppers
16. SIS Worldwide Analysis
A full-service consulting agency supplying market intelligence and client analysis options to companies worldwide.
Location: New York, USA (with extra international workplaces)
Specialisms: SIS is a US market analysis firm with specialist expertise throughout varied industries, together with B2B, provide chain, and healthcare market analysis. It sources information and strategic insights from a worldwide community of discipline researchers, alongside client surveys and interviews. SIS helps companies benchmark towards opponents and create tailor-made methods for fulfillment – at the same time as market dynamics change.
Use instances embrace:
Aggressive benefit
Digital advertising and marketing technique
Market enlargement
17. Forrester Analysis
A US market analysis firm that helps international organizations excel with expertise and ship on customers’ altering calls for.
Location: Massachusetts, USA
Specialisms: Combining conventional, in-house market analysis with a contemporary, tech-driven mindset, Forrester Analysis gives deep client insights together with suggestions for tech adoption methods. It takes information from client surveys and professional market assessments, with findings analyzed by its workforce of consultants. Shoppers profit from clear outcomes and a deeper understanding of nuanced client habits of their {industry}.
Use instances embrace:
Buyer expertise
Digital advertising and marketing technique
Market differentiation
18. Resonate
US market analysis and client intelligence consultants, providing AI-powered client information and predictive insights.
Location: Virginia, USA
Specialisms: Resonate operates by way of “rAI”, its distinctive AI client intelligence mannequin that provides shoppers a holistic view of their US audiences. Mixing on-line behavioral information with surveys, psychographics, and real-time client interactions, it takes an in-depth have a look at what makes Individuals distinctive, and the “why” behind what they do. Splendid for crafting extremely focused, efficient advertising and marketing methods backed by granular perception.
Use instances embrace:
Viewers profiling
Model well being monitoring
Digital advertising and marketing technique
[H2] These are our prime market analysis suggestions, now it’s over to you
Nineteen US market analysis corporations, with nineteen alternative ways to sort out US client analysis. Hopefully you’ve come away from this weblog with a clearer thought of precisely what you want from a analysis associate, and who you’ll be able to belief to get the job accomplished. We’ll go away you to digest.
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