2023 GeoPoll Recap – GeoPoll

2023 was a exceptional yr for GeoPoll. We accomplished 3.1 million surveys in 99 international locations worldwide, offering important decision-making insights to leaders, additional underlining our dedication to offering precious insights in a quickly altering world.

We additionally performed analysis on a number of societal, technological, business, and improvement subjects. Here’s a fast recap of a few of the experiences we revealed in 2023.

The GeoPoll Socio-Political Barometer Survey – DRC

All through 2022 and 2023, GeoPoll performed a number of rounds of the Socio-Political Barometer survey within the DRC within the lead-up to the 2023 elections. This sequence of surveys, using a mixture of modes and large, consultant samples from throughout the nation, gathered speedy, correct knowledge on key social and political points, reflecting public sentiment throughout a unstable election interval.

Non-public Sector Funding in Local weather Adaptation Improvements in East Africa

GeoPoll’s report, in collaboration with AVPA, the Lemelson Basis, and Weber Shandwick, examined non-public sector funding in local weather adaptation improvements in East Africa. It assessed the challenges and alternatives for funding in local weather adaptation applied sciences, specializing in agriculture, well being, and infrastructure. The excellent research, encompassing an intensive literature overview, a consultant survey, and professional interviews, gives a roadmap for impression traders and decision-makers to advertise progressive local weather adaptation applied sciences and monetary fashions in East Africa.

South Africa Power Disaster

Our April 2023 survey delved into South Africa’s well-publicized vitality disaster, characterised by frequent energy cuts, infamously often known as load-shedding. The findings highlighted public dissatisfaction with vitality provision, coping methods, and the disaster’s impression on web connectivity, meals preservation, equipment harm, work, well being, and security. The report underlined the political implications of the disaster, with many respondents dissatisfied with the federal government’s response and its affect on upcoming elections.

Model Africa 100: The Finest Manufacturers in Africa – 2023

GeoPoll’s collaboration with Model Africa, Kantar, and Model Management produced the thirteenth Model Africa 100 report, exhibiting the most well-liked manufacturers in Africa throughout a number of themes. The survey spanned 32 African international locations, emphasizing shopper preferences and traits. It launched new classes highlighting manufacturers excelling in societal and environmental contributions, providing a panoramic view of brand name notion throughout the continent.

Africa MSME Pulse Survey Report 2023

In its second version, in collaboration with Africa 118, the Africa MSME Pulse survey interviewed small companies in Ethiopia, Kenya, Nigeria, and South Africa to discover the present challenges, outlooks, and traits impacting small companies in Africa. It coated facets like employment, advertising channels, know-how use, enterprise finance, and knowledge wants, offering a complete understanding of small enterprise dynamics in these international locations.

Psychological Well being: GeoPoll Report and Findings

Throughout Psychological Well being Consciousness Month, we performed a survey in Nigeria and Kenya, gathering insights into psychological well being triggers, relationships, office impacts, and repair accessibility. The survey underscored the various psychological well being scores amongst respondents, highlighting positivity in direction of life regardless of challenges in work and relationships because of psychological well being points, and pointed to the essential want for elevated psychological well being consciousness and higher entry to providers.

Nigeria Elections 2023

Within the run-up to the Nigeria 2023 Election, GeoPoll performed an opinion ballot to evaluate public perceptions across the state of the nation and voting plans. After the election, we ran one other survey analyzed the Nigerian Presidential Election of 2023, revealing public perceptions of voter turnout, election experiences, security at polling stations, and views on the electoral course of. Key findings included widespread issues about election equity, integrity, and belief within the electoral fee, reflecting vital public dissatisfaction with democracy and electoral transparency in Nigeria.

Opposition Get together Protests in Kenya, Nigeria, and South Africa

On March twentieth 2023, Kenya, Nigeria, and South Africa carried out unprecedented, simultaneous protests. In our distinctive functionality of gathering knowledge sooner than anybody else even within the face of challenges on the bottom, GeoPoll performed surveys within the three international locations on the Protests Day, analyzed the information and launched the report, all in the identical day! The surveys assessed public opinions on nationwide path, frustration, and fears, in addition to folks’s participation and ideas on the effectiveness of the protests.

Liberia 2023 Elections Survey

Liberia is one other African nation to carry elections in 2023. Forward of the elections, GeoPoll’s survey unveiled public mistrust within the authorities, widespread perceptions of corruption, socio-economic challenges, and a robust want for elevated feminine management. The survey additionally indicated excessive voter engagement and various components influencing voter decisions, emphasizing management qualities and expertise over tribe and get together affiliation.

Social Media Utilization Traits in Africa: GeoPoll Report

Social media utilization continues to develop exponentially in Africa. We performed a survey throughout Ghana, Kenya, Nigeria, and South Africa to assemble insights into social media’s evolving function. The report coated in style platforms, causes to be used, cellular dominance, e-commerce, promoting traits, and psychological well being implications of social media, offering an in depth view of its affect in communication and commerce.

Nigeria Site visitors Report and Citizen Suggestions on the New Rail Transit System

Lagos’ visitors jams are famend world over. A part of the federal government’s plan to scale back the problem was the introduction of the the Lagos Rail Mass Transit system in 2023. GeoPoll performed a survey to delve into Nigeria’s visitors challenges and public notion of the brand new Transit system. It highlighted the day by day struggles with visitors congestion and blended expectations relating to the brand new metro system’s potential to alleviate these points, reflecting on authorities efforts and public anticipation.

On-line Influencers’ Affect in Kenya and Nigeria 2023

The place of the social influencer for manufacturers is one which divides opinions. What, actually, is the affect of influencers? GeoPoll’s research on the influencer panorama in Kenya and Nigeria explored social media platform utilization, influencer sorts adopted, belief in suggestions, their impression on buying selections, and the highest influencers primarily based on public mentions, provided precious, native insights into the digital influencer dynamics.We interviewed an influencer to listen to her perspective from the opposite facet, too.

Digital Relationship in Africa – GeoPoll Report

Relationship, as with most facets of life, has gone digital lately. The 2023 GeoPoll report on digital courting in Africa, masking Ghana, Kenya, and Uganda, highlighted the numerous use and impression of courting apps. It explored facets resembling app recognition, consumer demographics, motivations for app utilization, in style platforms, app options, security issues, and the intersection of digital and conventional courting strategies, to supply a complete understanding of the digital courting panorama in these international locations.

Trying forward

There are only a few experiences that we revealed, from our intensive analysis worldwide. We produced a whole bunch of excessive impression experiences for our shoppers in worldwide and native improvement, business manufacturers, media homes, and different analysis companies. These experiences not solely make clear key societal and financial dynamics but additionally mirror GeoPoll’s dedication to delivering insightful, data-driven evaluation.

As we transfer into 2024, we stay devoted to producing high-quality, related analysis that gives precious insights and informs decision-making in varied contexts. Keep tuned for extra pioneering research and complete knowledge evaluation that can proceed to form understanding and technique in our quickly evolving world.

For a deeper dive into every of those subjects, please go to GeoPoll’s weblog. Get unique GeoPoll experiences direct to your e mail inbox by subscribing to our month-to-month e-newsletter. If you need to fee analysis or present concepts for research we will run in 2024, please attain out!