2024 March Madness Insights for Strategic Wins in CPG Brands

There’ve been sufficient upsets on this 12 months’s March Insanity season for any fan to begin to lose religion, however maintain on — we’ve acquired some shopper stats that you would be able to depend on. 

March Insanity offers a golden alternative for Client Packaged Items (CPG) manufacturers to raise their recreation within the retail enviornment. 

In collaboration with Kantar, a worldwide information, insights, and consulting powerhouse, we’re revealing client behaviors and spending patterns throughout March Insanity 2024. The insights, distilled into two complete stories centered on categorical and retailer insights, supply a roadmap for CPG manufacturers to attach extra deeply with their viewers.

You possibly can obtain the stories by Kantar’s interactive platform.

The Client’s Playbook: Insights into Procuring Behaviors

One of many standout revelations from the analysis is the patron’s inclination in the direction of snacks and non-alcoholic drinks—a pattern that underscores the evolving palate of the March Insanity viewers. This shift in the direction of non-alcoholic choices, specifically, suggests a broader attraction that might affect CPG manufacturers to rethink their product assortments and advertising and marketing methods to cater to a extra numerous client base.

Moreover, the information highlights a pronounced desire for in-store procuring experiences in the course of the match season. It’s crucial to excellent in-store shows and promotions tailor-made to the March Insanity theme, which might considerably improve the procuring expertise and affect buy selections.

Class Deep Dive: Snacks and Drinks

The snacks and drinks classes, perennial favorites throughout March Insanity, have proven fascinating traits in client habits. The analysis signifies a marked desire for snacks that supply each comfort and high quality, pointing in the direction of a chance for CPG manufacturers to innovate in product choices that meet these standards.

Within the realm of drinks, the stunning tilt in the direction of non-alcoholic choices opens up a brand new enviornment for CPG manufacturers to discover. This might imply increasing choices in premium mushy drinks, flavored waters, and different non-alcoholic drinks that may complement the March Insanity viewing expertise.

Pricing Methods and Promotions: The Aggressive Edge

Pricing and promotional methods play a pivotal position in influencing client selections throughout March Insanity. The information reveals a robust client response to discounted pricing and BOGO provides, underscoring the effectiveness of those promotions in driving gross sales and inspiring trial of recent merchandise. 

For CPG manufacturers, this perception is invaluable for planning March Insanity campaigns that not solely appeal to consideration but in addition convert curiosity into gross sales.

Three Strategic Takeaways for Gross sales and Retail Professionals

Understanding the nuanced preferences of the March Insanity shopper can inform product assortments, promotional techniques, and in-store experiences that resonate with the audience. Moreover, the information underscores the significance of agility in response to rising traits, such because the desire for non-alcoholic drinks, enabling manufacturers to remain forward in a aggressive panorama.

Themed product shows and specialty gadgets designed for the match can considerably elevate the procuring expertise, making it extra memorable and more likely to affect repeat visits and purchases.
Cross-promoting merchandise to go with others can drive gross sales by March Insanity. Construct a strategic marketing campaign to seize these customers and don’t hesitate to leverage product pages to cater to these watching events.
Strategically design in-store shows and promotions tailor-made to the March Insanity theme, enhancing the procuring expertise and affect buy selections — with 55% of customers point out they’re considerably doubtless or very more likely to buy themed or specialty merchandise particularly designed for March Insanity. 

March Insanity season is greater than only a sporting occasion, it is a strategic alternative for CPG manufacturers to attain huge with shoppers. 

By leveraging the detailed insights offered by Subject Agent and Kantar, manufacturers can craft focused methods that resonate with shoppers, driving gross sales and constructing model loyalty within the course of.