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Alibaba-backed Xreal claims it’s an AR glasses unicorn

January 30, 2024
in Markets
Reading Time: 2 mins read
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Alibaba-backed Xreal claims it’s an AR glasses unicorn

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Xreal Air 2 in motion. Xreal’s augmented actuality glasses is appropriate with gaming consoles and might enable customers to play video games on a big digital display

Xreal

BEIJING — Alibaba-backed augmented actuality glasses firm Xreal mentioned Monday it acquired $60 million in new funding, giving the corporate a valuation of greater than $1 billion.

That valuation provides the startup unicorn standing, the primary within the AR glasses business, Xreal claimed. It didn’t share who participated within the newest funding spherical.

Augmented actuality (AR) know-how permits digital photos to be imposed over the actual world.

Apple‘s Imaginative and prescient Professional digital actuality headset, set for launch within the U.S. on Feb. 2, additionally permits customers to see the actual world utilizing what the corporate calls “spatial computing” know-how.

Xreal’s newest AR glasses mannequin, the Air 2 Extremely, is ready to begin transport in March. It’s obtainable for pre-order at $699, a fraction of Apple’s price ticket of round $3,500 for the Imaginative and prescient Professional.

On Jan. 8, Xreal mentioned it had shipped 350,000 AR glasses because the firm was launched in 2017. That is in comparison with 250,000 items as of October, and 150,000 items as of Might.

The startup mentioned it plans to make use of the newest funding for analysis and improvement, in addition to manufacturing facility growth. Complete backing from traders has now reached $300 million, Xreal mentioned.

— CNBC’s Arjun Kharpal contributed to this report.

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