Apple enters John Ternus era as AI challenges and memory crunch intensify

John Ternus' first day as Apple CEO comes at a critical juncture for the iPhone maker, with memory prices soaring and AI challenges looming.

# Apple enters John Ternus era as AI challenges and memory crunch intensify John Ternus' first day as Apple CEO comes at a critical juncture for the iPhone maker, with memory prices soaring and AI challenges looming. **Read the full article:** [CNBC](https://www.cnbc.com/2026/09/01/apple-enters-ternus-era-as-ai-challenges-and-memory-crunch-intensify.html) *This article was originally published by CNBC. MoneyWiseInc provides expert curation of the best financial content from trusted sources.*