Apple raises MacBook prices across the board as M5 chips, new displays signal AI-first strategy

Apple’s Mac refresh moves the lineup further upmarket, pairing higher prices with faster performance in a push to give customers a reason to upgrade.

# Apple raises MacBook prices across the board as M5 chips, new displays signal AI-first strategy Apple’s Mac refresh moves the lineup further upmarket, pairing higher prices with faster performance in a push to give customers a reason to upgrade. **Read the full article:** [CNBC](https://www.cnbc.com/2026/03/03/apple-macbook-prices-m5-ai.html) *This article was originally published by CNBC. MoneyWiseInc provides expert curation of the best financial content from trusted sources.*