Apple sets iPhone launch event for Sept. 9, first under new CEO John Ternus

Analysts expect the company to launch new iPhones and Apple Watches at the event, including the company's first folding phone

# Apple sets iPhone launch event for Sept. 9, first under new CEO John Ternus Analysts expect the company to launch new iPhones and Apple Watches at the event, including the company's first folding phone **Read the full article:** [CNBC](https://www.cnbc.com/2026/08/26/apple-iphone-launch-date-john-ternus.html) *This article was originally published by CNBC. MoneyWiseInc provides expert curation of the best financial content from trusted sources.*