'Chasing vibes' — OpenAI's M&A strategy gets more confusing with TBPN purchase

Over 10 months after shelling out an eye-popping $6.4 billion for Jony Ive's nascent devices startup, OpenAI announced it's buying media company TBPN.

# 'Chasing vibes' — OpenAI's M&A strategy gets more confusing with TBPN purchase Over 10 months after shelling out an eye-popping $6.4 billion for Jony Ive's nascent devices startup, OpenAI announced it's buying media company TBPN. **Read the full article:** [CNBC](https://www.cnbc.com/2026/04/03/chasing-vibes-openai-ma-strategy-gets-more-confusing-with-tbpn-.html) *This article was originally published by CNBC. MoneyWiseInc provides expert curation of the best financial content from trusted sources.*