E.l.f. Beauty to walk back some tariff price increases amid high gas prices and consumer 'suffering'

E.l.f. Beauty raised prices by $1 last August to offset the impact of tariffs. It's now planning to walk back some of that back amid a consumer pullback.

# E.l.f. Beauty to walk back some tariff price increases amid high gas prices and consumer 'suffering' E.l.f. Beauty raised prices by $1 last August to offset the impact of tariffs. It's now planning to walk back some of that back amid a consumer pullback. **Read the full article:** [CNBC](https://www.cnbc.com/2026/05/20/elf-beauty-elf-earnings-q4-2026.html) *This article was originally published by CNBC. MoneyWiseInc provides expert curation of the best financial content from trusted sources.*