Holiday shopping turnout jumps to 202.9 million people during Thanksgiving weekend, NRF says

Shoppers said they were motivated by sales and promotions, such as limited-time offers, according to the trade group's annual survey.

# Holiday shopping turnout jumps to 202.9 million people during Thanksgiving weekend, NRF says Shoppers said they were motivated by sales and promotions, such as limited-time offers, according to the trade group's annual survey. **Read the full article:** [CNBC](https://www.cnbc.com/2025/12/02/black-friday-cyber-monday-shopping-turnout-nrf.html) *This article was originally published by CNBC. MoneyWiseInc provides expert curation of the best financial content from trusted sources.*