How Black Friday became a retail letdown: 'To sustain the ride, they started to dilute it'

Black Friday used to be the biggest in-person shopping event of the year, but for six straight years, online sales have outpaced stores.

# How Black Friday became a retail letdown: 'To sustain the ride, they started to dilute it' Black Friday used to be the biggest in-person shopping event of the year, but for six straight years, online sales have outpaced stores. **Read the full article:** [CNBC](https://www.cnbc.com/2025/11/28/black-friday-shopping-retail-letdown.html) *This article was originally published by CNBC. MoneyWiseInc provides expert curation of the best financial content from trusted sources.*