Nike was once China's sneaker king. Here's why its sales have fallen 30%

China was once Nike's fastest-growing region but the company has lost relevance among young consumers and ceded market share to smaller, domestic brands.

# Nike was once China's sneaker king. Here's why its sales have fallen 30% China was once Nike's fastest-growing region but the company has lost relevance among young consumers and ceded market share to smaller, domestic brands. **Read the full article:** [CNBC](https://www.cnbc.com/2026/07/29/nike-china-sales-decline.html) *This article was originally published by CNBC. MoneyWiseInc provides expert curation of the best financial content from trusted sources.*