Starbucks Comeback? Execs Are Betting More Merch Will Make Up for Stingier Rewards

Remember the "bearista" cups? Get-'em-before-they’re-gone promotions at Starbucks — and the viral crazes they spark — are going to become more common.

# Starbucks Comeback? Execs Are Betting More Merch Will Make Up for Stingier Rewards Remember the "bearista" cups? Get-'em-before-they’re-gone promotions at Starbucks — and the viral crazes they spark — are going to become more common. **Read the full article:** [Money.com](https://money.com/starbucks-rewards-changes-merch/?xid=moneyrss) *This article was originally published by Money.com. MoneyWiseInc provides expert curation of the best financial content from trusted sources.*