The memory shortage shaking Apple and Microsoft is 'existential crisis' for smaller players

While Apple and Microsoft raise prices on key devices to help cover the soaring costs of memory, smaller consumer electronics companies are in dire straits.

# The memory shortage shaking Apple and Microsoft is 'existential crisis' for smaller players While Apple and Microsoft raise prices on key devices to help cover the soaring costs of memory, smaller consumer electronics companies are in dire straits. **Read the full article:** [CNBC](https://www.cnbc.com/2026/06/27/memory-crunch-shaking-apple-and-microsoft-existential-for-small-guys.html) *This article was originally published by CNBC. MoneyWiseInc provides expert curation of the best financial content from trusted sources.*