TikTok-fueled K-beauty boom triggers a retail race in the U.S.

K-beauty has vaulted into the American mainstream, driven by TikTok and younger, more diverse shoppers. Retailers from Ulta to Walmart are racing to cash in.

# TikTok-fueled K-beauty boom triggers a retail race in the U.S. K-beauty has vaulted into the American mainstream, driven by TikTok and younger, more diverse shoppers. Retailers from Ulta to Walmart are racing to cash in. **Read the full article:** [CNBC](https://www.cnbc.com/2025/11/27/k-beauty-tiktok-makeup.html) *This article was originally published by CNBC. MoneyWiseInc provides expert curation of the best financial content from trusted sources.*