Digital Payments Have Surpassed Traditional Payments In The US

Forrester’s information exhibits that digital funds is essentially the most used cost methodology within the US in the present day. In 2023, 69% of US on-line adults stated that they’d used a digital cost methodology over the previous three months to make a purchase order. That’s properly forward of the simply over half of on-line adults who used a bank card or who used money. That stated, it’s essential to keep in mind that playing cards usually are the underlying cost instrument in rising digital cost eventualities.

So what digital cost strategies are customers utilizing? PayPal continues to be essentially the most used digital cost methodology within the US. In 2023, 40% of US on-line adults used PayPal over the previous three months to make a purchase order. However its client adoption charge has hovered round 40% since 2019. Against this, solely 24% of US on-line adults have used Apple Pay just lately to make a purchase order, however Apple Pay’s adoption has greater than doubled since 2019. In the meantime, adoption for every of the “purchase now, pay later” leaders continues to be within the single digits, regardless of their prevalence on retailer checkout pages.

To dive into extra evaluation and see the main points, see our newest report on The State Of The US Client And Funds. Forrester shoppers may also join with us by way of inquiry or steering classes.