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Genea Fertility selects GoCardless to make fertility treatments more accessible to prospective parents

April 4, 2024
in Fintech
Reading Time: 2 mins read
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Genea Fertility selects GoCardless to make fertility treatments more accessible to prospective parents

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World chief in fertility analysis, expertise, and coverings Genea Fertility has partnered with GoCardless, the financial institution cost firm, to simplify recurring funds for its Australian clients and cut back the payment-related stress related to fertility remedies.

Genea Fertility will provide Direct Debit funds by way of GoCardless for patrons engaged with the corporate for fertility remedy and egg storage, permitting clients to pay for Genea’s providers in manageable instalments. This selection minimises a major supply of stress for remedy recipients due to a single, easy cost onboarding course of – which means potential dad and mom have one much less factor to fret about.

Scott Portnoy, Chief Working Officer at Genea Fertility mentioned: “It’s necessary for us to supply our clients and sufferers with distinctive care in each facet of their journey. Fertility remedy will be an emotional and delicate course of, so we need to make sure that the cost course of is as streamlined as potential.

“With GoCardless, our clients can arrange their funds after which solely concentrate on their remedy. We additionally acquire oversight over any hiccups alongside the way in which, equivalent to missed or late funds, so we are able to act to resolve these points instantly as an alternative of burdening our group with chasing funds.”

Luke Fossett, ANZ Common Supervisor at GoCardless, mentioned, “We don’t at all times take into consideration how funds affect feelings however in actuality, it’s a vital issue within the buyer expertise – that is very true with companies like Genea Fertility, the place belief, sensitivity and assist are paramount.

“By automating its funds, the Genea group will reclaim helpful time and vitality. It will allow them to shift their consideration from worrying about handbook admin and late funds to delivering world-class buyer care.”

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Tags: AccessiblefertilityGeneaGoCardlessparentsprospectiveSelectstreatments
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