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For the primary time, Amul recent milk will probably be out there outdoors India, with the Gujarat Cooperative Milk Advertising Federation (GCMMF) launching 4 variants of milk within the US market inside every week, to cater to Indian diaspora and Asian inhabitants.
“We now have been exporting dairy merchandise for a lot of a long time. That is the primary time we’re launching recent milk outdoors India,” GCMMF MD Jayen Mehta instructed PTI.
He stated “the GCMMF has tied up with 108-year outdated cooperative organisation Michigan Milk Producers Affiliation (MMPA) to launch recent milk within the US market,” The milk assortment and processing will probably be achieved by MMPA, whereas GCMMF will do advertising and marketing and branding of Amul recent milk.
“Recipe will probably be ours. Inside one week, Amul Taaza, Amul Gold, Amul Shakti and Amul Slim n Trim will probably be out there within the US market,” he stated. Mehta stated recent milk will probably be out there in New York, New Jersey, Chicago, Washington, Dallas and Texas amongst others.
GCMMF will goal non-resident Indians (NRIs) and the Asian inhabitants. Requested in regards to the promoting goal, he stated GCMMF will concentrate on branding and advertising and marketing for the subsequent 3-4 months.
“We expect a great response from prospects,” he stated. Mehta stated GCMMF would additionally launch recent milk merchandise like paneer, curd and butter milk within the close to future.
Through the 2022-23 fiscal, the turnover of GCMMF stood at round Rs 55,000 crore, up 18.5 per cent from the earlier yr. GCMMF is already exporting dairy merchandise in about 50 nations.
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