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by Fintechnews Switzerland
December 14, 2023
Miles & Extra, the loyalty program of the Lufthansa Group, has partnered with blockchain-based B2B market qiibee to permit small and mid-size enterprises (SMEs) to hitch this system simply.
The important thing spotlight of this collaboration is the mixing of blockchain expertise, which simplifies the onboarding course of for SMEs whereas guaranteeing the safe and environment friendly administration of loyalty rewards.
qiibee’s blockchain-based market presents prompt, cost-effective transactions and ensures full information privateness management. By way of this integration, Miles & Extra members achieve entry to a broader and extra numerous community of companions, together with regional companies.
The partnership additionally goals to reinforce connectivity between enterprises and prospects, with plans to onboard extra companions and launch a Shopify plug-in for seamless integration.
Johann-Philipp Bruns
Johann-Philipp Bruns, Managing Director of Miles & Extra GmbH:
“The partnership is a win-win state of affairs for everybody. We’re increasing our associate community with thrilling and numerous enterprises. These, in flip, achieve entry to our members and thus to an extra, demanding goal group within the premium phase.”
Gabriele Giancola
Gabriele Giancola, CEO at qiibee:
“The qiibee blockchain is one hundred pc targeted on the wants of the loyalty market, that includes instantaneous, low-cost transactions and full management over information privateness. This can place our expertise additional because the trade normal for Web3 loyalty partnerships.”
Featured picture credit score: Edited from Freepik
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