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Samsung held its annual Unpacked occasion on January 17, 2024, to launch its new Galaxy S24 smartphone. The corporate rebranded the expertise (i.e., occasion) as “Galaxy AI” — a nod to placing extra AI, together with generative AI (genAI) capabilities into smartphones. This system kicked off with bulletins round experiences — not the {hardware} on the brand new machine (e.g., cameras, display screen) — which isn’t an ordinary follow for Samsung. The 2024 Unpacked occasion might have been considered one of my favorites of all time. I’ll share why.
The theme for the day targeted on utilizing AI to place the consumer on the heart of the smartphone expertise with a give attention to connection, creation, and collaboration. For me, the large announcement of the day was the power to run genAI on a smartphone and shield the consumer’s knowledge, photographs, notes, and extra. Please remember the fact that many if not most so-called “genAI functions” use greater than genAI to run — a number of different associated AI or ML applied sciences are within the combine. Samsung didn’t reveal these particulars. Right here’s what I used to be capable of demo that excited me:
Language translation in close to actual time. Via texting or speaking (speech-to-text), the Galaxy S24 will translate what one individual is saying into considered one of 13 languages, together with dialects (e.g., English because it sounds and is spoken in both India, the UK, or the USA). I had a easy dialog with a workers member who spoke Mexican Spanish whereas I spoke US English. It was not instantaneous, but it surely was quick sufficient to be efficient. The one mistake was one time saying “Jewish” somewhat than “Julie” for my title.
Assist of multimodal inputs to seek for info, questions, or buying. Samsung partnered with Google to launch a brand new service referred to as “Circle to Search.” Customers can draw a circle with their finger or stylus pen to pick out an object in a photograph and request extra info. Whereas there was a restricted gallery of photographs to make use of, I used to be impressed by the velocity and search outcomes. Some will argue that utilizing a picture as a search enter is just not new. Cathy Edwards, a VP of engineering at Google, spoke on the occasion and talked about that buyers use Google Lens 12 billion occasions every month.
Leveraging genAI to permit customers to edit, alter, or primarily create new photographs. The photograph modifying app permits customers to switch photographs. Samsung provides a watermark to the altered or newly created photographs. Think about you’re taking an image of your buddy flying over a ski leap at a resort. Your buddy may need gotten 5 inches off the bottom. Whereas your buddy might have felt like they have been flying, the photograph proof is much less spectacular. The consumer can repair that. They’ll choose the skier within the picture and transfer them within the photograph … let’s say one other 1–2 meters off the slope. The applying will fill in across the moved skier to make the photograph look genuine. The app additionally affords some pre-baked choices to enhance photographs, resembling eradicating shadows or sharpening strains. (Complete apart: The smartphone may even flip movies filmed at full velocity into gradual movement.)
Summarizing group texts whereas doing the identical for notes — plus formatting them. Think about you’re in a gathering whereas your gross sales group is planning an outing for a drink after work. Slightly than going again and studying by all of the textual content messages to catch up, you may ask the service to summarize the dialog for you. The cellphone/service will do the identical (create summaries) for notes. It can additionally format the notes and provide different insights. These options are additionally obtainable for recorded voice memos.
On the finale, Samsung gave us a fast preview of what’s to return subsequent, together with what appears to be like to be an Oura-style ring. It was so quick that I needed to ask the girl sitting subsequent to me if I had imagined it.
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