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It’s Advertising and marketing and Branding Month right here at Inman. As we enter a aggressive spring promoting season, let’s look at which tried-and-true ways and cutting-edge improvements are getting offers accomplished in at present’s market. We’ll even be recognizing the trade’s advertising and marketing and branding leaders with Inman’s Advertising and marketing All-Star Awards.
Amid the trade chaos after the Nationwide Affiliation of Realtors’ proposed settlement to the fee lawsuits that can change how actual property has been accomplished for many years, one factor stays fixed: The brokers who management the listings management the market.
However how do you stand out in your itemizing appointments and be certain that sellers select you as their agent to listing and promote their residence?
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That is the place ChatGPT can help you in placing collectively a list presentation that can flip your appointments into success with signed itemizing agreements. Observe this blueprint and your itemizing appointments will likely be like Chick-Fil-A on Sunday — closed!
This course of entails getting ready a list presentation folder that reveals how your plan will get their residence offered on the highest worth doable within the least period of time.
Though itemizing displays entails pricing, for this text, let’s give attention to the advertising and marketing proposal portion. We’ll additionally have a look at an instance script of this presentation on the finish of the article, however first, let’s check out the steps you may to take to make the most of ChatGPT in preparation for the appointment.
Step 1: Put together 3 MLS descriptions
Step one within the course of is to organize three MLS descriptions. This may be accomplished through the use of one of many following two prompts.
The primary immediate is efficient in case you have a earlier MLS description that you could make the most of as a foundation for ChatGPT to jot down a brand new description.
Right here is an instance immediate asking ChatGPT to offer you the MLS description:
Please act as an knowledgeable actual property copywriter specializing in writing MLS descriptions that encourage readers to schedule a exhibiting of the house after studying the MLS description. Please rewrite the next MLS description in a method that’s new, recent, and completely different from this one:
(Paste in earlier description)
The second immediate might be utilized in case you don’t have a earlier MLS description otherwise you favor to start out from scratch in producing one.
Please act as an knowledgeable actual property copywriter specializing in writing MLS descriptions that encourage readers to schedule a exhibiting of the house after studying the MLS description. Please write an MLS for a house with the next facilities:
(Then listing the highlights and facilities of the house you want to be included)
As soon as it gives the primary description, print a replica of it, and place it in a presentation folder. Proper under the outline it gives, write the next immediate:
Please rewrite this MLS description in a extra skilled tone (or no matter tone you favor that’s applicable for the house).
Print that web page, and put it within the folder with the opposite description.
Then, proper under that description in ChatGPT, write the next immediate:
Please rewrite this MLS description in a extra luxurious tone (or no matter tone you favor that’s applicable for the house).
Print that web page and put it within the folder with the opposite descriptions.
Step 2: Put together an Instagram submit asserting the house as a brand new itemizing
The subsequent step is to immediate ChatGPT to offer you an Instagram submit asserting this as a brand new itemizing utilizing the next immediate:
Please convert the itemizing description above to an website positioning optimized Instagram submit asserting this residence as a brand new itemizing obtainable within the (your metropolis) space with a robust name to motion to achieve out for added particulars or to schedule a exhibiting.
ChatGPT will offer you an Instagram submit with the suitable hashtags, emojis, and replica to extend your engagement. The submit can even be put in entrance of potential consumers trying to find properties on the market in your space.
The submit ought to embody three of probably the most scroll-stopping photographs of the house, together with the outline that ChatGPT gives.
Polish this submit description to make sure it’s in your phrases and compliant. After you have polished the submit, copy it and put it on a separate web page with a title on the prime that claims, “Instagram Optimized New Itemizing Put up.”
Print that web page and put it in your presentation folder.
Step 3: Create a Fb submit asserting the house as a brand new itemizing
The subsequent step is to immediate ChatGPT with the next:
Please convert the itemizing description above to an website positioning optimized Fb submit asserting this residence as a brand new itemizing obtainable within the (your metropolis) space with a robust name to motion to achieve out for added particulars or to schedule a exhibiting.
Polish this submit description to ensure it’s in your phrases and compliant. After you have polished the submit, copy it, and put it on a separate web page with a title on the prime that claims: “Fb Optimized New Itemizing Put up.”
Print that web page and put it within the folder with the itemizing descriptions and Instagram submit.
Step 4: Create a LinkedIn weblog submit
The subsequent step is to immediate ChatGPT with the next:
Please convert the itemizing description above to an website positioning optimized, 800-word LinkedIn weblog submit asserting this as a brand new itemizing for the house positioned at (deal with) within the (your metropolis) space with a robust name to motion to achieve out for particulars or to schedule a exhibiting.
Polish this submit description to ensure it’s in your phrases and compliant. After you have polished this submit, copy it, and put it on a separate web page with a title on the prime that claims: “LinkedIn Optimized New Itemizing Weblog Put up.”
Print that web page and put it within the folder with the itemizing descriptions and Instagram and Fb posts.
Step 5: Create a YouTube Brief video script
The subsequent step is to immediate ChatGPT with the next:
Please convert the itemizing description above to an website positioning optimized YouTube video script for the house positioned at (deal with) within the (your metropolis) space with a robust name to motion to achieve out for particulars or to schedule a exhibiting.
Polish this script to ensure it’s compliant and in your personal phrases. After you have polished the script, copy it and put it on a separate web page with a title on the prime that claims: “YouTube video script.”
Print that web page and put it within the folder with the itemizing descriptions and Instagram, Fb, and LinkedIn posts.
Step 6: Ask for 25 distinctive methods to market the house
Whether or not you’re an knowledgeable marketer of listings or not, we’re all the time on the lookout for recent new concepts.
Use this immediate to develop a advertising and marketing plan for the itemizing:
Act as an actual property advertising and marketing knowledgeable, and provides me 25 distinctive methods to market the house from the MLS description above in methods that can assist me promote the house for the very best worth doable within the least period of time.
It’s going to offer you an inventory of 25 advertising and marketing concepts. Select from the concepts it gives methods you’ll implement for this itemizing, and replica them onto a separate web page with a title on the prime of the web page that claims: “Distinctive methods we are going to market your house.”
Take that listing, print that web page, and put it within the folder as nicely.
Every thing we simply mentioned might be accomplished within the period of time it has taken to clarify it, and also you now have a folder with a novel, state-of-the-art advertising and marketing presentation that can make it easier to get extra listings.
If you happen to aren’t certain current this info. that is an instance of the way it is perhaps offered on the itemizing appointment:
Vendor, my job is that can assist you market your house in a method that will get as many individuals as doable to see your house as shortly as doable, in order that we are able to discover the best purchaser who sees the worth of your house and is prepared to pay the very best worth doable. I do that with a advertising and marketing plan that’s completely different from another agent you would possibly meet with.
All efficient actual property advertising and marketing begins with skilled images, we may have skilled photographs taken of your house that can assist showcase your house and set it aside for consumers who might even see your house for the primary time on-line. All skilled brokers will take this step, and we are going to, in fact, do that as nicely.
Though the photographs might seize their consideration, it’s the outline of the house that solidifies their choice both to set an appointment to see the house or to maintain wanting and cross on setting an appointment to see it in individual.
With that in thoughts, I make the most of synthetic intelligence to assist me write MLS descriptions in a method that piques the possible purchaser’s curiosity and encourages them to set an appointment to see your house.
I then pull the MLS descriptions from the file and place them in entrance of the house owner.
I went forward and put collectively three completely different potential MLS descriptions to your residence. I did this as a result of if I had been you, I’d wish to see how my residence will likely be marketed in a method to seize the possible purchaser’s consideration. These three completely different descriptions are written in three completely different tones. One is in knowledgeable tone, one in a luxurious tone, and one in a extra conversational tone.
I’d love so that you can learn over these to see if there are any options I ignored that ought to be highlighted and to see which of those kinds of writing stands out for you. The rationale I would like your opinion is as a result of the best purchaser to your residence will seemingly be somebody such as you, and they’ll fall in love with this residence the identical method you probably did if you purchased this residence. So, by presenting the house in a method that you simply like the most effective, odds are we will likely be offering the main points in a method that our best purchaser will discover inviting as nicely.
Usually, the vendor will select one of many kinds and point out one or two extra particulars they really feel ought to be within the description. This can be a nice signal as a result of they’re now taking part within the course of and have began to purchase into your proposal.
After that, we transfer to the following section, which is advertising and marketing the house.
Now that we’ve the photographs that can catch their consideration and the MLS description that’s particularly designed to get them to set the appointment, how can we maximize the publicity of your house being on the market to as many individuals as doable within the shortest period of time?
Let me start by saying, most brokers at this level do the “3 P’s” of actual property advertising and marketing. They “put” it in MLS, they “place” an indication within the yard, and so they “pray” {that a} purchaser comes alongside and finds the house.
However in at present’s actual property setting, we want a really particular plan to promote your house as quick as doable and on the highest worth doable. If I had been you, I’d wish to know what my plan was to market your house. So, I went forward and ready just a few of the advertising and marketing particulars upfront for you.
Once more, the panorama of selling and know-how has lately modified. So, what I did is spotlight just a few of the eye-catching options of your house and utilized synthetic intelligence to supply me with search engine optimized (website positioning) particular wording, emojis and hashtags to maximise the variety of potential consumers that see the social media advertising and marketing of your house.
That is the copy for the submit we might make the most of on Fb to announce your house as a brand new itemizing that has simply come available on the market. This could be accompanied with three scroll-stopping footage of your house.
This can be a copy of the Instagram submit we might make the most of for asserting your house as a brand new itemizing together with three footage of your house.
That is the LinkedIn article I’ve already written that we might submit asserting your house as a brand new itemizing that’s now obtainable for showings.
That is the script and structure of the YouTube video I’d shoot highlighting your house as nicely.
Along with social media advertising and marketing, we are going to do all of the issues the opposite brokers will do, however on prime of that, this can be a listing of 20 distinctive methods we will likely be advertising and marketing your house that can set it other than any of the opposite properties we will likely be competing with.
The closing line is that this:
My job is to not listing your house; my job is to promote your house. The plan of motion I simply shared with you will get properties offered. Are you able to see how this plan might help you get your house offered quicker and for the very best worth doable?
This can be a strategic plan that can make it easier to safe extra listings. Data could also be energy, however data with out execution is ineffective. Put this into apply, and never solely will you safe extra listings, however additionally, you will be serving your shoppers on the highest degree doable.
Jimmy Burgess is the CEO for Berkshire Hathaway HomeServices Seaside Properties of Florida in Northwest Florida. Join with him on Instagram and LinkedIn.
Be part of the motion at Inman Join Las Vegas, July 30 – August 1! Seize the second to take cost of the following period in actual property. By immersive experiences, progressive codecs, and an unparalleled lineup of audio system, this gathering turns into greater than a convention — it turns into a collaborative power shaping the way forward for our trade. Safe your tickets now!
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