The Simplest Way to Conduct Market Research: Mintel Leap AI

At Mintel, we all know that in an more and more dynamic enterprise panorama, leveraging insightful market analysis is extra important than ever. Latest advances in generative synthetic intelligence (AI) and huge language fashions (LLM) have enabled Mintel to as soon as once more outline what the way forward for market intelligence seems like. We’ve created a groundbreaking AI answer that can essentially change how companies throughout the globe conduct their analysis.

Think about market analysis with out the wrestle. Think about a sooner, smarter and extra environment friendly manner of conducting market analysis. Welcome to Mintel Leap.

Not like different consumer-grade generative AI instruments which might be educated on publicly accessible information, Mintel Leap takes a completely completely different method. What we’ve created is a closed-loop AI platform that’s constructed solely on Mintel’s propriety analysis and human evaluation.

So, what does this imply for you?

It signifies that your market analysis capabilities are radically enhanced at speeds, scales and specificity that you just didn’t assume attainable.

Whereas the ability afforded to us by AI enhances your analysis efficiencies, our analysts are nonetheless those who meticulously extract and analyse information from our syndicated analysis. Vital insights aren’t left to automation – it’s our experience that delivers the depth you want.

The position of expertise, notably AI, in the way forward for market intelligence, is poised to be transformative. Regardless of some ambiguity surrounding the time period ‘AI’, Mintel’s reporting in The Way forward for Expertise reveals that over half of us possess a minimum of some information about AI. This consciousness is predicted to develop because the quite a few potential advantages of AI change into more and more evident.

Nonetheless, over half of shoppers who’re conscious of AI additionally elevate considerations that it has the aptitude of creating jobs redundant. Whereas some persons are spiralling about AI changing jobs, Mintel aligns itself with the view of economist Richard Baldwin who asserted that “AI gained’t take your job,” throughout a panel on the 2023 World Financial Discussion board’s Development Summit, “It’s someone utilizing AI that can take your job.” Mintel takes the stance that AI as a substitute transforms the character of labor, facilitating effectivity and creating new alternatives and roles for many who perceive the right way to leverage AI applied sciences.

In a world the place expertise is advancing at an accelerated tempo, the adoption of AI is crucial. Mintel Leap stands as your organization’s gateway to transformative effectivity, aggressive benefit and gaining modern insights right away.

As seasoned professionals, everyone knows that conducting market analysis is invaluable, however it additionally comes with challenges and frustrations.

The complexities of sorting by way of in depth statistics, guaranteeing information accuracy, and figuring out a consultant target market might be overwhelming and time-consuming. To not point out the tight deadlines, excessive prices, and the speedy evolution of market dynamics.That’s the place Mintel is available in. We lower by way of the noise by crafting sturdy and insightful market intelligence, providing you with a transparent perspective on the topical points that matter most.

For Mintel, ‘pace to solutions’ has at all times been the cornerstone of delivering worth and ROI to our shoppers. The message was clear: pace issues. In right this moment’s fast-paced world, our shoppers crave instantaneous solutions. That’s why we’re thrilled to introduce Mintel Leap, powered by our insights and the modern capabilities of generative AI.

Mintel Leap is the first-to-market answer, providing industry-leading market intelligence that delivers strategic insights in seconds.

We created Leap to supercharge your market analysis.

Say goodbye to sluggish processes to excavate your solutions. Merely ask Leap a query and get catapulted to a reputable reply in seconds. Leap offers you again time, empowering you to innovate and develop your small business at unprecedented depths, scopes and speeds.

What makes Leap completely different from different generative AI purposes available on the market is that Leap is crafted with Mintel-only listed analysis and evaluation. It’s a closed-loop ecosystem, that means that the responses you obtain are generated solely from Mintel’s huge database of the most recent proprietary information and perception. You’ll by no means be given any info not written by Mintel’s consultants. This ensures that we preserve the belief that we’ve cultivated over the previous 50 years with our shoppers.

Overlook unreliable info, superficial statistics and inflated figures. Not like different AI instruments, Leap’s responses are grounded in human-validated information.

Solely then does this verified information enter into our Leap ecosystem. Leap is the right mix of algorithmic and human intelligence; our analysts curate the info, whereas the AI platform delivers their insights right away.

What’s extra is that every Leap response is referenced again to its authentic supply within the footnotes, clearly exhibiting which report and analysts contributed to the perception.

After a radical analysis of various LLMs, we decided that ChatGPT suited our necessities greatest.

Leap works by semantically trying to find your question by way of all the content material we now have listed. The LLM then pinpoints the closest blocks of Mintel content material in semantic that means and solutions your query.

To make sure you obtain probably the most up-to-date info, Leap references insights from the latest model of a report.

We all know from our The Way forward for Expertise findings that over half of UK adults are involved about AI amassing their information, so we made it certainly one of our priorities that we might not prepare any LLM on our content material and information, nor can we share your inquiries to the LLM. This dedication safeguards your mental property in opposition to any potential harvesting, and it ensures that your requests don’t have any influence on what opponents see and vice versa.

The one monitoring that we do is to observe the standard of Leap’s solutions. Over time, we are going to proceed so as to add extra Mintel content material, enhancing Leap’s energy. As ChatGPT upgrades its efficiency, we are going to profit from its improved performance because of the manner we’ve constructed Leap. This fashion, we’re leveraging the most effective of Mintel’s perception, our ever-growing content material, and the capabilities LLMs have afforded us.

The extent of solutions you get from Leap is intrinsically tied to the extent of element and specificity you present in your prompts. Leap depends on the context and particulars you present to generate significant responses. Exact immediate engineering offers you the potential to go from ideation to advertising technique in seconds.

Listed here are a couple of prompting suggestions:

All shoppers who subscribe to Mintel Leap are supplied with a radical onboarding course of designed to assist them maximise the advantages of Leap, together with a webinar on highly effective prompts.

Don’t simply take our phrase for it; see what our shoppers around the globe are saying about Mintel Leap.

So far as we’ve come, that is simply the primary iteration of Leap. Our shoppers’ suggestions is invaluable to gasoline Leap’s fine-tuning and steady enchancment. However what is evident, is that Leap will remodel the market analysis course of without end.

In a world the place expertise is advancing at an accelerated tempo, the adoption of AI is crucial. Leap is your gateway to transformative effectivity and aggressive benefit.

Get the solutions you want immediately with the identical unparalleled high quality and accuracy you’re accustomed to from Mintel. Cease looking out. Begin leaping.

See for your self and e book a demo right this moment. We promise that the second you see it, it delivers worth.

If you happen to’re a Mintel subscriber, communicate to your Account Supervisor, or just click on right here and a member of our workforce will probably be in contact with you. If you happen to’re not a subscriber, however curious to be taught extra, e book a demo to see what Mintel Leap can do for you.