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‘Took 20 hours of Zoom call to…’: Zomato CEO on how he fixed ‘Pure Veg’ controversy

March 23, 2024
in Business
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‘Took 20 hours of Zoom call to…’: Zomato CEO on how he fixed ‘Pure Veg’ controversy

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Zomato’s CEO Deepinder Goyal revealed that the corporate’s prime group engaged in a marathon Zoom name lasting over 20 hours to deal with the numerous controversy surrounding its announcement of a ‘pure veg’ meals supply service, as reported by NDTV.

When requested about his message to aspiring people in India, CEO Deepinder Goyal emphasised that no matter one’s birthplace or background, success is attainable with willpower and laborious work.

He stated, “I come from a really small city in Punjab. The one message is irrespective of the place you might be born, it doesn’t matter what background you come from, you may really make it.”

Goyal was questioned concerning the latest controversy surrounding Zomato’s introduction of a ‘pure veg’ meals supply service. This service includes partnering with eating places serving solely vegetarian meals and making certain that supply companions solely deal with vegetarian meals packets. Initially, Zomato had additionally proposed a particular inexperienced uniform for these ‘pure veg’ supply companions.

The announcement sparked controversy on social media, with numerous considerations raised. Some criticized it as resembling modern-day casteism, whereas others highlighted sensible points. Considerations had been voiced about potential confusion attributable to completely different colour schemes for vegetarian and non-vegetarian orders. 

There have been additionally worries that tenants may face scrutiny from landlords about their dietary preferences, and residential complexes with predominantly vegetarian residents may limit entry to Zomato companions sporting crimson uniforms on sure days.

Following the backlash, Goyal and his group acted rapidly and determined to desert the separate uniform concept. As an alternative, Zomato will introduce a “pure veg” fleet, clearly indicated on the app for purchasers selecting this selection. Nevertheless, all supply companions will nonetheless put on the usual crimson uniform.

Whereas thanking the social media for the suggestions, Zomato CEO wrote, “You made us perceive the unintended penalties of this rollout. All of the love, and all of the brickbats had been all so helpful – and helped us get to this optimum level. We’re all the time listening, with out pointless ego, or satisfaction.”

In a dialog with NDTV,, Goyal revealed that the choice to introduce the ‘pure veg’ fleet stemmed from a complete survey carried out to gauge buyer preferences and improve Zomato’s service.

“The way in which we grew up, we do not know the meanings of those phrases, what’s the historic context and none of our group (members) know this. We’re detached to this. I believe that is the purest type of letting go of any casteism, any faith, any biases. We went on and did the change. However once we received the suggestions, we really understood. And we had been on a Zoom name for the following 20 hours, simply attempting to repair something that we would have liked to repair,” he added.

In his social media posts, Goyal emphasised that the ‘pure veg’ service caters solely to dietary preferences, no matter a person’s faith or caste.

“Please observe that this Pure Veg Mode, or the Pure Veg Fleet does not serve or alienate any non secular, or political desire,” he had stated.

In a light-hearted second, when inquired if Goyal had ever ordered meals via Swiggy, Zomato’s main competitor within the meals supply aggregator business. “By no means,” he replied with a smile. 

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