UK Cosmetic Trends | Mintel

The times of undereye baking, matt lips, intense smokey eyes and lower creases are a factor of the previous. The pattern of beauty minimalism has began taking up in the previous couple of years. This shift is seeing lovely nude tones making a comeback and base make-up that guarantees a ‘glow from inside’ somewhat than a streak of spotlight that may very well be its gentle supply. Blush has seen a very startling comeback in 2024, selling wholesome color throughout the wearer’s face and supporting microtrends like ‘ballet core’ and ‘tomato lady’. What’s a tomato lady, you ask? Think about the type of pure rosiness a lady who spends her days perusing farmer’s markets and consuming antipasti in a coastal Italian city may sport and there you may have it. 

The uptake in minimalist make-up seems speaks to a wider pattern of quiet luxurious – the epitome of placing plenty of effort in to look easy. Quiet Luxurious is all about trying elevated and costly with refined, muted and timeless make-up seems. Nevertheless, with the tightening of discretionary revenue up to now years, customers are in search of dupes as an alternative choice to status manufacturers to attain this look. We discovered that just about 30% of respondents had tried cheaper variations or copies of premium merchandise and nonetheless extra had been keen on making an attempt it. This has known as for status manufacturers to convey outcomes and high quality extra successfully. 

Cliniques ‘Pink Honey’ is the right instance of quiet magnificence, it’s an understated lipgloss that enhances the pure color of the wearer’s lips. The model has referred to the product as ‘virtually lipstick’ as a result of its refined however lovely high quality. 

4 in 5 ladies aged 16+ reported that discovering easy-to-use beauty merchandise was a precedence for them. Now, with AI filters, potential clients can see which shades and kinds swimsuit them finest and the best way to get probably the most out of them. This will result in many make-up wearers feeling extra assured to rock daring seems. Maybelline’s AI device permits customers to just about strive on their make-up ranges, intelligently and effortlessly creating a number of make-up seems. Sadly, the outcomes can typically be thought of comical however with some refinements, the AI software program might grow to be helpful – enhancing the accessibility of make-up for a lot of. 

In need of just about making use of make-up to a consumer’s face, AI may even show helpful in offering personalised beauty suggestions. Ultimately, this expertise might draw insights from a number of extremely individualised elements past seems, corresponding to genetics, surroundings and consumer way of life. We’re predicting that AI will grow to be built-in into retailer mirrors and remodel virtual-try-ons from a careless and unrealistic expertise to one thing that folks depend on to hurry up their resolution course of and enhance their buying expertise.

Although the narrative on pores and skin cosmetics has modified in that individuals are much less prone to be sporting full-face seems, individuals are nonetheless spending probably the most on this class. This may very well be as a result of a name for lighter and higher high quality formulation which interprets to costlier merchandise. We will see this surge in high quality over amount within the forms of base make-up being purchased. In our UK Color Cosmetics report, we discovered that 37% of ladies purchase liquid/cream basis however solely 6% are spending on contouring merchandise. This displays an perspective shift the place ‘much less is extra’ is a precedence. 

Chanel Les Beiges is a basis marketed for its capability to create a ‘wholesome, winter glow’. The system, as soon as utilized, boasts a silky texture, visibly smoothing pores and skin and leading to a extra even complexion. Regardless of its retail worth nearing £50, it constantly flies off the cabinets, highlighting that so long as status manufacturers can show their worth over dupes, they’ll proceed to succeed.

Cosmetics that exude quiet luxurious will proceed to carry out favourably, subsequently high-street manufacturers ought to endeavour to show a contact of opulence of their promoting and advertising campaigns to stay aggressive. Exterior of this, manufacturers can show high quality and status by way of transparency in areas like substances and the product lifecycle and by positioning their formulation as secure with actual skincare advantages.

Align with the most recent traits in client behaviour by exploring our intensive Magnificence and Cosmetics Market Analysis immediately.

Subscribe to our e-newsletter, Highlight, to get free content material and insights delivered on to your inbox.