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by Fintechnews Switzerland
January 29, 2024
The System One grid is charging into the 2024 season with a brand new look and new assist.
Crimson Bull F1 Groups and Visa introduced an unprecedented multi-year settlement the place Visa will develop into the primary international companion of each Crimson Bull F1 groups, bringing a brand new look group to the F1 grid within the type of Visa Money App RB, previously Scuderia AlphaTauri.
Visa’s first new main international sports activities sponsorship in additional than 15 years, the settlement encompasses the Visa Money App RB group, corresponding title partnership on the F1 Academy group entry and the Oracle Crimson Bull Racing group. The Visa emblem showing on each the Oracle Crimson Bull Racing and Visa Money App RB automobiles in addition to the F1 Academy entries from the respective groups.
Frank Cooper III
“It is a groundbreaking partnership, and an important alternative for the Visa model to interact one of many fastest-growing sports activities communities on the planet,”
stated Frank Cooper III, Chief Advertising Officer, Visa.
“This alliance resonates strongly with Visa’s imaginative and prescient to encourage people to ‘make it,’ striving to take small steps for enchancment every day, throughout each race or occasion.”
Visa Money App RB Races into the Future
Visa Money App RB Drivers Yuki Tsunoda of Japan and Daniel Ricciardo of Australia will sport a newly designed Visa and Money App impressed automotive livery and driver’s equipment when the F1 2024 racing sequence kicks off in Bahrain on February 29. The complete livery unveil will happen throughout a particular Las Vegas occasion on February 8.
Past the excessive influence branding alternatives with Visa Money App RB, the 2 firms are dedicated to each propelling the group to excellence on the grid and offering cardholders alternatives to get nearer to the motion via group actions together with behind the scenes entry, driver meet and greets, merchandise and elevated hospitality at races.
Peter Bayer
“It’s implausible to disclose the brand new identification and to welcome new companions as we embark on the subsequent part of the group’s System 1 story,”
stated Peter Bayer, Chief Govt Officer of the newly named Visa Money App RB group.
“Faenza is coming into a brand new period of racing, staying true to our roots as a hothouse for expertise however now with an excellent larger give attention to competing for the most important prizes in F1. We have now a daring imaginative and prescient for the group led on my own and Crew Principal, Laurent Mekies and having future-focused companions corresponding to Visa and Money App alongside us on that journey is vastly thrilling.”
Championing Equality in Motor Sports activities
Visa has lengthy been dedicated to girls’s empowerment and financial development via sponsorship platforms. Furthering that dedication, Visa and Money App will be a part of Crimson Bull to champion Visa Money App RB within the F1 Academy sequence. The all feminine driving sequence takes place at seven choose F1 tracks over the identical weekend because the F1 races. This livery may also be unveiled throughout February’s particular occasion.
This text first appeared on fintechnews.am
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