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By Yelin Mo and Brenda Goh
BEIJING (Reuters) – China’s Xiaomi (OTC:) is advising potential consumers of its SU7 electrical sedan that they might face waits of 4 to seven months, in an indication of robust demand for its first-ever automobile.
The maker of smartphones and different shopper electronics started taking orders on Thursday and stated pre-orders hit 88,898 within the first 24 hours.
Deliveries for the usual SU7 mannequin, priced at 215,900 yuan ($29,870), might take 18-21 weeks, in accordance with checks by Reuters on Xiaomi’s automobile app.
Deliveries for the SU7 Professional mannequin might take 18-21 weeks, whereas the costliest mannequin, priced at 299,900 yuan, might take 27-30 weeks.
The SU7, whose design has drawn comparisons with Porsche’s Taycan and Panamera sports activities automobile fashions, has been launched amid a cut-throat value conflict on the earth’s largest auto market the place greater than 40 manufacturers vie for shopper consideration.
On Monday, Huawei-backed Aito provided reductions of as much as 20,000 yuan on its new M7 SUVs till the top of end-April whereas Xpeng (NYSE:) additionally provided subsidies of as much as 20,000 yuan on its flagship electrical SUV G9 for a restricted time.
As well as, Chery introduced it might supply tax breaks, trade-in subsidies and money reductions on a few of its best-selling gasoline-engine autos.
Whereas the market is difficult for newcomers, analysts have famous that Xiaomi has deeper pockets than many EV startups and that its experience in smartphones offers the corporate an edge in good dashboards – a function that Chinese language customers prize.
As a part of the marketing campaign to kick off gross sales, Xiaomi additionally launched two particular variations of the automobile known as “Founder’s Version” that include complimentary presents, similar to fridges. The primary 5,000 of these vehicles offered out instantly.
A second spherical of Founder’s Version gross sales has been opened but it surely was not instantly clear what number of could be offered.
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