Zepto appoints Colin Baines as Chief Commercial Officer to grow market share as real-time payments adoption accelerates

Zepto, a number one account-to-account funds expertise innovator, have introduced its newest C-Suite appointment with Colin Baines becoming a member of the Government Management workforce as Chief Industrial Officer. 

Baines brings sturdy funds experience to the enterprise having held earlier management positions at established monetary establishments and scaling fintechs. Most not too long ago he was Government Supervisor, Service provider Technical Gross sales, Go-to-Market and Alliance Companions, on the Commonwealth Financial institution of Australia. Earlier than that, he was Industrial Director at buy-now-pay-later supplier Zip and Head of Massive Enterprise Gross sales at PayPal.

On this new position he can be charged with main the Industrial workforce to ship a go-to-market technique centered on leveraging Zepto’s place as a trusted infrastructure participant modernising enterprise enterprise fee experiences and shaping a wholly new fintech ecosystem by means of strategic partnerships.

Discussing his current appointment, Colin Baines remarked, “It’s an thrilling time to affix the passionate workforce at Zepto. I’m excited in regards to the problem and alternative forward for the A2A fee panorama. Zepto is uniquely positioned to capitalise on this evolving panorama and additional develop as a key monetary infrastructure participant.

As well as, I’ve been impressed with the deep experience and power the Zepto workforce possess and am thrilled to have the chance to work carefully with them.”

In his earlier roles, Baines has spearheaded a number of high-profile offers, overseeing a broad vary of go-to-market actions and main, growing and optimising many gross sales processes. Baines’ deep understanding of success drivers will assist solidify Zepto’s place as a number one supplier of account-to-account funds functionality at a wholesale degree. 

“We’re thrilled to welcome Colin to Zepto’s management workforce,” mentioned Zepto CEO and Co-Founder, Chris Jewell.

“His familiarity with working throughout the funds ecosystem will show invaluable as we accomplice with enterprise companies to assist them navigate their transition from the legacy BECS infrastructure to the NPP.  Colin’s wealth of business management and expertise will play a pivotal position in Zepto’s subsequent section of progress.”