Maintaining credibility vital to brand equity: TN Ninan, Akila Urankar | BS Events

AK Bhattacharya, editorial director, Enterprise Normal in coversation with TN Ninan, former editor & chairman, Enterprise Normal, and Akila Urankar, director, Enterprise Normal at BS Manthan

Staying true to benchmarks of high quality and integrity, and sustaining credibility are very important to making sure that media home’s model fairness holds ups and that they’re the “choice maker’s” first selection, acknowledged TN Ninan, former editor & chairman, and Akila Urankar, director of Enterprise Normal in a candid dialogue with A Ok Bhattacharya, editorial director of Enterprise Normal.

As Enterprise Normal enters its fiftieth 12 months on March 27, 2024, Ninan and Urankar mirrored on the outstanding journey of the publication, delving into the challenges, triumphs, and future aspirations of the enterprise newspaper in the course of the Bussiness Normal Manthan, the annual thought management summit.

Based in 1975 as a part of the Ananda Bazar Patrika group in Calcutta, Enterprise Normal launched into a mission to develop into a nationwide powerhouse in enterprise journalism. TN Ninan, who joined the publication in 1992 after a profitable stint at Financial Occasions, recalled the early days when Enterprise Normal transitioned from a regional journal to a nationwide newspaper.

“Our goal was clear: to seize the highest finish, the pondering viewers, and the decision-makers”, Ninan stated. “We aimed to construct credibility and authority, making certain that each piece of stories printed in Enterprise Normal was true and correct.”

Akila Urankar, who transitioned from the cellular trade to Enterprise Normal, echoed Ninan’s sentiments concerning the publication’s journey in the direction of nationwide prominence.

“Our mandate was clear: to construct a big staff and develop our footprint throughout the nation,” Urankar explains. “We launched new editions, constructed groups, and nurtured abilities, remodeling Enterprise Normal right into a pan-national paper.”

Reflecting on the challenges confronted in the course of the dot-com bust and the 2008 monetary disaster, Urankar emphasises the resilience of the Enterprise Normal staff. “Regardless of the adversities, the staff remained steadfast, making tough choices whereas staying true to our values of credibility and integrity,” she asserts.

Ninan reminisced concerning the transition from journalist to enterprise chief, recalling a pivotal second when he needed to navigate the challenges of main Enterprise Normal throughout a time of uncertainty. “Writing for enterprise and operating a enterprise are two various things,” he acknowledged. “However the staff’s unwavering dedication and resilience propelled us ahead, making certain the survival and success of Enterprise Normal.”

Wanting in the direction of the longer term, Ninan and Urankar spoke on the significance of embracing know-how and innovation to remain forward in an ever-evolving media panorama.

“As Indians, we ought to be happy with our progress over the past 49 years,” Ninan acknowledged. “However to thrive within the subsequent 50 years, we should adapt to technological developments and keep our dedication to high quality and integrity.”

“Our stance on credibility has set us aside,” Urankar asserts. “As we glance forward, we stay dedicated to delivering trusted information and evaluation that stands the check of time. That’s how your (media corporations) model fairness will maintain up.”

First Revealed: Mar 27 2024 | 11:41 AM IST