Apple CEO Tim Prepare dinner attends the Wonderlust occasion on the firm’s headquarters in Cupertino, California, on Sept. 12, 2023.
Loren Elliott | Reuters
Apple CEO Tim Prepare dinner teased that Apple might have a synthetic intelligence announcement later this yr throughout a name with analysts after the corporate reported fiscal first-quarter earnings.
Whereas Prepare dinner’s remarks on Thursday didn’t embrace many particulars, they did point out that Apple needs to compete with Microsoft, Google, Amazon, OpenAI and different know-how corporations engaged on cutting-edge AI fashions that may generate textual content and pictures.
“As we glance forward, we’ll proceed to spend money on these and different applied sciences that can form the longer term,” Prepare dinner mentioned throughout a name with analysts. “That features synthetic intelligence the place we proceed to spend an amazing quantity of effort and time, and we’re excited to share the small print of our ongoing work in that house later this yr.”
Generative AI began drawing important consideration from know-how corporations and buyers beginning in 2022, after OpenAI launched ChatGPT and picture mills quickly improved. Apple didn’t announce a sophisticated AI mannequin final yr, though the corporate has lengthy invested in comparable machine studying know-how in its chips and software program, which might, for instance, determine individuals or pets inside pictures.
Apple sometimes pronounces new software program in June at its annual developer’s convention, WWDC. Final yr, the corporate introduced an autocorrect characteristic for the iPhone keyboard based mostly on a transformer-based language mannequin, which shares the identical underlying know-how as GPT. However Apple by no means used the phrase “synthetic intelligence” through the presentation, preferring the extra tutorial time period “machine studying.”
“Let me simply say that I believe there’s an enormous alternative for Apple with Gen AI and AI, with out stepping into extra particulars and getting out in entrance of myself,” Prepare dinner mentioned.
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